Uber at FIJM

At the Festival International de Jazz de Montréal, Uber invited festival-goers to pause, recharge, and enjoy the ride between sets. The branded experience brought the spirit of Uber to life with a sunroof-inspired ceiling showcasing exclusive content of Montréal’s most iconic neighborhoods, an interactive photo moment with wind intensity controls, and a custom-built couch with integrated phone chargers. Attendees also took home fanny packs, sunglasses, keychains, and ride promos—turning the space into a destination for both comfort and play in the middle of the city’s biggest music event.