Uber at FIJM

At the Festival International de Jazz de Montréal, Uber invited festival-goers to pause, recharge, and enjoy the ride between sets. The experience translated familiar elements of the Uber journey into a playful physical space—from a panoramic sunroof-inspired ceiling to an interactive wind-powered photo moment and custom seating with integrated charging.

As part of the creative team, I developed the graphic system across the experience and led the design of the project decks, translating the concept across environmental graphics, interactive touchpoints, digital interfaces, and branded takeaways from creative development through final production.