TRESemmé Between Washes
TRESemmé launched Between Washes, a collection of products to be used in the days that you don’t wash your hair. For this campaign, we worked with media agency to identify occasions in which our consumers were more unlike to wash their hair such are after gym, festivals, trips and we developed a full funnel strategy with customized content for all consumer journeys of this products.
CUBOCC US
Client
TRESemmé
Role
Art Direction
CUBOCC US: Matheus Barros, Adrian Flores, Juliana Bitar, Beatriz Zappa, Daniela Albuquerque, Felipe Oliveira, Sara Awada.
PHOTO & VIDEO: Felisha Tolentino, Alexander Gay, Jon Heller, Spencer Wells, Manuel Nogueira, Felipe Britto.
HAIR, MAKEUP & STYLING: Tyler Laswell, Misha Shahzada, Young-Ah Kim, Carlos Rosa, Renato Mardonis.
MODELS: Raquel Llenas, Courtney Pizmentti, Selennita Carvalho, Bella Campos, Charry Ji, Thais Rumpel, Leticia Bonchristiano.