Strava Rio Marathon 2025

For Strava's first official partnership with the Rio Marathon, I led the activation's visual identity and design system, creating a flexible language that extended across on-site branding, swag, posters, social assets, and sponsor presentations.

At the center of the identity was Zucão, a mascot I created inspired by the curves of Rio's Sugarloaf Mountain. Together with a vibrant graphic system, Zucão brought a distinctly Carioca personality to Strava's presence across one of Brazil's largest running events.