STRAVA Maratona do Rio 2025

For the first time in 2025, Strava partnered officially with the Rio Marathon, one of Brazil’s premier running events that draws nearly 60,000 athletes across four race distances. I led the visual identity and design system for the activation, from swag and posters to sponsor decks. Central to the campaign was Zucão, a mascot I designed, inspired by the iconic curves of Rio’s Sugarloaf Mountain. With Zucão and a vibrant visual language across stickers, cheer posters, and on-site branding, Strava established itself as the go-to platform for every athlete at the marathon.