Square Releases Vol.2

As the graphic designer on Square Releases, I worked with the Invisible North team to evolve Square’s existing brand system into an immersive, neighborhood-driven experience at Lightbox NYC. The event translated Square’s product updates into a physical environment inspired by real small business stories and the tactile energy of local restaurants—placing Square at the center of culture, commerce, and community.

This bi-annual hybrid event brought together investors, sellers, media, and employees through projection mapping, fireside chats, live demos, and social moments. Beyond design, I oversaw on-site execution, coordinating with fabricators and vendors to ensure the space was built and delivered exactly as envisioned.