Square Releases Vol.2

For Square Releases Vol. 2, we evolved Square’s existing brand system into an immersive, neighborhood-inspired experience at Lightbox NYC. Drawing from the visual language and tactile character of local businesses, the event brought product announcements to life through projection, live demos, environmental graphics, and social spaces.

As a Graphic Designer, I helped develop the visual system across the experience and led the design of the project decks, translating the creative direction into a cohesive story from development through execution. I also oversaw on-site graphic execution, working directly with fabricators and vendors to ensure the final environment was delivered as designed.