Propel Tour 2026

For Propel’s 2026 experiential tour, we transformed the “What Propels You?” platform into a traveling wellness experience across eight U.S. run clubs, bringing together hydration science, recovery, and community through educational, interactive, and shareable touchpoints.

As Lead Graphic Designer, I helped shape the visual identity and art direction of the tour, while leading the design of the project decks from creative development through execution. I conceived the Propel Cooler hero experience and custom road case program, developed the graphic system across the experience, and oversaw production artwork, samples, fabrication, and vendors to ensure it translated consistently across every stop.