Propel Tour 2026

For Propel's 2026 experiential tour, we translated the "What Propels You?" platform into a traveling wellness experience designed to connect with runners beyond hydration. Spanning eight run club activations across the U.S., the tour combined sports science, recovery, and community through immersive touchpoints—from GSSI hydration education and recovery spaces to personalized photo moments and branded takeaways.

As Lead Graphic Designer, I helped shape the event's visual identity, evolving Propel's design language with a lighter color palette, tactile materials, and a more wellness-focused aesthetic. I also led much of the art direction, conceived the Propel Cooler hero photo experience and the custom Propel road case program, and was responsible for all production artwork, sample approvals, fabrication oversight, and vendor management to ensure every activation was executed as designed.