ON Squad Race 2026 — Rio

On Squad Race transformed running into a collective cultural experience in Rio de Janeiro, bringing together 256 athletes across 64 squads for a night where performance, community, and lifestyle converged. Hosted at Cidade das Artes, the event embodied On’s global vision of championing run culture through team-based competition in unexpected locations around the world.

Built around the concept of “Real Carioca Energy,” the experience fused sport, music, and entertainment through a collaboration with Festa Domply and a live performance by FBC, creating an atmosphere that celebrated both athleticism and the vibrant spirit of Rio. More than a race, it positioned running as a shared social movement.

I served as Art Director and Design Lead during the pitch phase, helping secure the project, and continued as Art Director and Designer throughout execution. My role included developing the event’s creative direction, producing all final production assets, and overseeing material execution to ensure every detail aligned with the vision.