Nexxus Keraphix
Nexxus scientists set out to find inspiration from precious ingredients that could help seal severely damaged hair using a leading edge approach to protein research called Proteomics. Rice has long been a storied secret of strong heathy hair for women of the Huangpu village in China, where fermented rice water has unlocked the key to growing long, luxurious hair. The Nexxus Keraphix, with Keratin Protein and Black Rice, heals visible signs of severe hair damage. To connect Nexxus with a new, younger generation of consumers, we gave them an entire brand overhauling new verses from guest vocalists.
Matheus Barros, Beatriz Zappa, Alê Prado, Daniel Coronel, Manuel Nogueira, Alex Libotte, Kevin Mancuso, Nora Oneil, Átila Meireles, Vandinho Santana, Rodrigo Maltchique, Daniela Albuquerque, Felipe Oliveira.
CUBOCC US
Client
Nexxus
Role
Art Direction + Design