MAC Machine Tour 2023
Meu Primeiro MAC” brought a traveling claw-machine activation to five Brazilian cities, giving visitors the chance to win their first MAC product. I helped concept the experience and led its art direction and design, translating MAC's identity into a playful physical activation built around discovery, self-expression, and the excitement of a first product.
SOKO / Droga5 SP
Client
M•A•C Cosmetics Brazil
Role
Design, Concept and Art Direction
Team
Fernanda Cardoso, Candy Ferraz