MAC Machine Tour 2023
For MAC Cosmetics, I spearheaded the "Meu Primeiro MAC" campaign, an innovative advertising initiative designed to celebrate the brand's legacy while highlighting its commitment to future innovation. This engaging stunt took place across five major Brazilian cities, where we connected with people’s lives beyond beauty, emphasizing self-expression and individuality. The campaign featured interactive elements, allowing participants to engage directly with the brand through a series of unique experiences. A highlight was the claw machine, where visitors had the exciting opportunity to win their first MAC product, adding an element of fun and surprise. This creative approach not only fostered a deeper connection with new and existing customers but also reinforced MAC’s reputation as a leader in both quality and creative expression.
SOKO / Droga5 SP
Client
M•A•C Cosmetics Brazil
Role
Design, Concept and Art Direction
Team
Fernanda Cardoso, Candy Ferraz