Fixolimpíadas 2023
For the 2023 edition of Fixolimpíadas, Brazil's largest fixed-gear cycling event, I led the event from creative direction through production and execution. Hosted in São Paulo, the competition brought together 80+ riders across five categories, supported by sponsors including Riva Cycles.
I oversaw the visual identity, communications, sponsorships, event production, and on-site experience, working with artists, photographers, volunteers, and partners to bring the event to life. The edition generated 350K+ impressions, grew social engagement by 940%, and increased the event's following by 80%.
to all volunteers, sponsors, athletes and everyone that helped even if just a tiny bit!
Illustrations
Felipe Jesus B1c1
Jersey Design
Lerdo
Bruno Tozzo, Guilherme Becker, Marccelo Casti, Carlos Hauck, Thiago Silva, João Stark, Casio Andreazi
Video Credit
Cássio BeoFxd
Role
Art Direction
Design
Event Production
Event Organizer