RAÍSA ALMEIDA IS A VISUAL DESIGNER & ART DIRECTOR BASED IN BROOKLYN, NY |   

Fixolimpíadas 2023


Every year, a city is voted to host the Fixolimpíadas, the biggest fixed gear event in Brazil. The 2023 edition, with its final event happening in São Paulo, organized by me, was a resounding success, attracting over 80 riders across five thrilling categories. Sponsored by Riva Cycles, each first-place winner walked away with a coveted bike frame, adding excitement to an already intense competition.

But the event's impact extended beyond the race track, with social media engagement soaring by over 940% compared to previous editions. With over 350,000 impressions and an 80% increase in followers, the 2023 edition of the event proved to be a triumphant celebration of fixed-gear cycling culture and community spirit in Brazil.

Thanks
to all volunteers, sponsors, athletes and everyone that helped even if just a tiny bit! 

Illustrations
Felipe Jesus B1c1

Jersey Design
Lerdo




Photo Credit
Bruno Tozzo, Guilherme Becker, Marccelo Casti, Carlos Hauck, Thiago Silva, João Stark, Casio Andreazi

Video Credit
Cássio BeoFxd

Role

Art Direction
Design
Event Production
Event Organizer