Fixolimpíadas 2023
Circuito + São Paulo
Every year, a city is voted to host the Fixolimpíadas, the biggest fixed gear event in Brazil. The 2023 edition, with its final event happening in São Paulo, organized by me, was a resounding success, attracting over 80 riders across five thrilling categories. Sponsored by Riva Cycles, each first-place winner walked away with a coveted bike frame, adding excitement to an already intense competition.
But the event's impact extended beyond the race track, with social media engagement soaring by over 940% compared to previous editions. With over 350,000 impressions and an 80% increase in followers, the 2023 edition of the event proved to be a triumphant celebration of fixed-gear cycling culture and community spirit in Brazil.
Art Direction
Design
Event Production
Event Organizer
Illustrations
Felipe Jesus B1c1
Cycling Kit Design
Marcos Carvalho + Lerdo.cc
Photo Credit
Bruno Tozzo, Guilherme Becker, Marccelo Casti, Carlos Hauck, Thiago Silva, João Stark, Casio Andreazi
Video Credit
Cássio BeoFxd