Strava Campaigns

Designed by athletes, for athletes, Strava's mobile app and website connect millions of runners, cyclists and other sports athletes through what they love. As a freelance designer, I was commissioned by them to create Visual Identities for clubs, events, challenges and campaigns.


Art Direction & Design

SP City Marathon 2022

The Run Cities event has consolidated itself as the largest marathon in São Paulo and the second largest in Brazil, with a total of more than 15,000 entries. The 42K and 21K courses invite you to discover – on your own feet – the fifth largest metropolis in the world.

Tour de France 2022

The Tour de France (TDF) and Tour de France Femmes avec Zwift (TDFFAZ) 2022 were live on a unique Strava hub content experience dedicated to telling stories of the Peloton through their daily activity breakdowns of key segments, uploads from each stage, and access to unique athlete experiences. The Tour overview is an aggregate view of the Tour, which houses numerous features related to this year's Tour de France.