NIKE + EFÊMMERAS 



The Rotary Square became a milestone in the history of women's basketball in Brazil after being occupied in July 2017 by a group of women who claimed a public space for the practice of the sport. The initiative, which was supported by former Brazil's National Basketball Team player Magic Paula, transformed to now named Magic Minas, a women’s only basketball team that met every week on the court to practice.

I had the pleasure to art direct and conceptualise the revitalisation project of the Rotary Square basketball court in partnership with Nike and Magic Minas. In addition to striking art, the new court is a reflection of how women are leading changes in sport and art.



Agency
Efêmmera

Client
Nike




Role
Art Direction & Design of the project, together with the artists.

Team
Efêmmera team: Bela Gregório (coordination), Alessandra Emy (production), Aline TSC, Miss Martinha, V, Lia Fênix & Amanda Pankill (artists), Oito.agency and NOIX.



Mark