FACEBOOK BEYOND THE LINE
Brand Summit LatAmIt started as a useful line. It helped marketers understand new concepts, separate some channels and build some frameworks. It looked cool on keynotes and presentations.
The thing is, when you are building a winning brand, drawing lines doesn’t work that great. Facebook, as a mass media platform, wanted to communicate that. When you want to truly connect with people, there is not from here to here. There is no online or offline. People see one brand, one story, and they don’t care about any lines.
Agency
Martin Luz
Client
Facebook
Role
Art Direction, Design and Motion Design
Team
Mylena Rocha, Rafael Drago, Victor SP, Felipe Menino and Renata Bruno
Martin Luz
Client
Role
Art Direction, Design and Motion Design
Team
Mylena Rocha, Rafael Drago, Victor SP, Felipe Menino and Renata Bruno
